Discover the unique journeys of individuals navigating their political and social involvement in Berkeley. Each persona "Politi-Persona" represents a distinct path, from those aspiring to political careers to casual explorers eager to understand the city's dynamics.
We surveyed Berkeley students and conducted interviews to better understand the socio-political setting.
We analyzed previous research and data we gathered from our studies.
Machine Learning models helped distill the data and understand the different persona types from our mix-methods approach.
Further analysis was conducted combining qualitative research to add context to the machine learning output and develop the 5 Politi-Personas.
Making Democracy Fun.
