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We aim to lift the barrier of access that users feel to engaging with political action in their cities.
An on-the-go solution that identifies users’ unique styles of political participation, provides a direct pathway to understanding of issues that users care about, and gets users engaging with local politics in their communities through suggested activities that cater to their personal style of participation.
Unlock your politi-persona with our insightful survey. Explore questions designed to empower you with a deeper understanding of how you can actively participate and make a difference in your community.
Transform the way you interact with community and political content. You will get curated content tailored to your unique persona. Magenta connects you to the issues you care about most and equips you with the knowledge to engage according to your preferences.
Magenta provides users with the ability to research politics, researching their community and ramp up direct participation with the local political system through habitual encouragement and reinforcement
Magenta provides a direct pathway to understanding of issues that users care about, and get users out and active within local politics in their communities through suggested activities that cater to their personal methods of engagement.
Your world, your way.
“A lot of people bring up being kind of interested but not knowing how to get more involved, right now [I’m] recommending other sources, so being able to point to a robust, very tailored app – would do that.”
Magenta User
Get information about topics your care about. Magenta will also provide explainers and additional resources for further exploration.
“I know a lot of people like me who don’t really care about local politics, but would find it useful to know what’s happening in the world and just hop in.”
Magenta User
Share your collectables and achievements with your peers!
“The activities made me feel like I could do something … a little reminder of what I could do to help myself"
Magenta User
Making Democracy Fun
“[I] don’t see a lot of apps that are like this; personalized but also innovative. It reminds me a lot of Instagram…[It would be] very easy to transition to this app.”
Magenta Test User
Making Democracy Fun.
