We aim to lift the barrier of access that users feel to engaging with political action in their cities.
Magenta

Let's
Make
Democracy
Fun.

An on-the-go solution that identifies users’ unique styles of political participation, provides a direct pathway to understanding of issues that users care about, and gets users engaging with local politics in their communities through suggested activities that cater to their personal style of participation.

Explore and Empower

Simple, yet powerful features

Find your Politi-Persona

Unlock your politi-persona with our insightful survey. Explore questions designed to empower you with a deeper understanding of how you can actively participate and make a difference in your community.

Mobile app

Transform the way you interact with community and political content. You will get curated content tailored to your unique persona.  Magenta connects you to the issues you care about most and equips you with the knowledge to engage according to your preferences.

Explore Magenta

Information Hub

Magenta provides users with the ability to research politics, researching their community and ramp up direct participation with the local political system through habitual encouragement and reinforcement

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Community

Magenta provides a direct pathway to understanding of issues that users care about, and get users out and active within local politics in their communities through suggested activities that cater to their personal methods of engagement.

Explore Magenta

Your world, your way.

Why Magenta?
Magenta builds on previous studies by reducing the negativity surrounding politics, removing barriers to information, which have been associated with discouraging participation.
User Onboarding
Politics isn’t one size fits all, and neither is Magenta.

We foreground what users care about while still allowing for them to explore something new.

Find your Politi-Persona
Users get a better understanding of their political personality, what activities they might enjoy, and where they might want to focus next.

“A lot of people bring up being kind of interested but not knowing how to get more involved, right now [I’m] recommending other sources, so being able to point to a robust, very tailored app – would do that.”

Magenta User

Explore your interests
Get updates relevent to you
Politics can be complicated.
We keep it simple so that users not only build understanding, but feel confident in what they know.

Get information about topics your care about. Magenta will also provide explainers and additional resources for further exploration.

“I know a lot of people like me who don’t really care about local politics, but would find it useful to know what’s happening in the world and just hop in.”

Magenta User

Activities based on your interests
We gather events happening in users’ communities, cities, and their universities to help users get involved in any way they can.
Engage, Collect and Share
We build habits by rewarding users for their engagement.

Share your collectables and achievements with your peers!

“The activities made me feel like I could do something … a little reminder of what I could do to help myself"

Magenta User

Magenta
Your World, Your Way
Magenta empowers young adults through a unique user-informed experience.

Making Democracy Fun

“[I] don’t see a lot of apps that are like this; personalized but also innovative. It reminds me a lot of Instagram…[It would be] very easy to transition to this app.”

Magenta Test User

Try it out

Meet our team members

Thank you

Find your Politi-Persona

Take the Quiz